Leads and Bookings for Small Business: All Guides
Guides for businesses

Leads, bookings and customer data: turning a visiting card into appointments

A visiting card is the start of a conversation. These guides cover what comes next: taking bookings, making sure people turn up, knowing who was interested, and handling their details the way India's law now asks.

These guides cover four jobs that follow a first meeting: giving people a way to book you, cutting the no-shows that empty your slots, understanding what a card can and cannot tell you about who opened it, and keeping the names and numbers you collect within India's DPDP Act. Each works from primary sources and has a tool.

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A reading order

If you run appointments: a clinic, salon or practice

Three steps that turn calls into a calendar.

First

Give people a way to book themselves

A free appointment booking page, and the payment catch for India.

Then

Make sure they turn up

How to reduce no-shows: reminders, advances and five rules.

Always

Look after the details you collect

The DPDP Act for small businesses, with a notice you can copy.

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