Google Reviews and Maps for Business: All Guides
Guides for businesses

Google reviews and Maps for business: being found, and being trusted

For a shop, a clinic or a practice, the Google profile is the first thing a new customer sees. These guides cover getting it verified, ranking on Maps, asking for reviews within Google's rules, and dealing with fake ones.

These guides answer the questions a business owner asks about Google: how Maps decides the order, how to get a profile verified, how to ask customers for reviews without breaking Google's policy, what a clinic may do under the medical ethics code, and how to report a fake review. Each one works from Google's own help pages and policies, dated, and shows the steps.

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A reading order

If your Google profile is new, or neglected

Four steps, in the order that makes each one count.

First

Get the profile verified

Nothing else counts fully until it is. Google Business Profile verification.

Then

Fix what Google ranks on

Name, category, hours and photos, from Google's own list. How to rank higher on Google Maps.

Next

Ask every customer, within the rules

How to get more Google reviews, and what is allowed. Clinics: the medical ethics code first.

When needed

Deal with a fake review

Report, appeal, or the extortion form. How to remove fake Google reviews.

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